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How POZ Music will save America
by Scott Johnson


We live in the Divided States of America now. The conversations we're having both personally and nationally are often negative and divisive. Political attack ads are getting louder and meaner. Spin is making it harder for even the most level-headed citizen to make intelligent decisions. And the media, in its effort to compete with one another, broadcasts and publishes the most attention-getting, often sensational sound bites and factually challenged news.

The conversations we have -- with ourselves when reading newspapers or watching TV, or with friends and colleagues -- often focuses on what's NOT working, what's lacking and what we don't want.

Our conversations run our lives. That's why companies will pay more than a million dollars for a mere 30-second commercial during the Super Bowl to influence the conversations inside our heads, and thus our behaviors.

Poz music, short for positive music, is a new genre that is leading the way for healthier, more constructive conversations in media. Using the universal language of music, Poz distinguishes itself mainly through its lyrics and intent.

Songs are like mantras. When we hear things over and over again, we begin to experience those messages and feelings in our own lives. We're all feeling like we want to experience more peace, more purpose and more connection to the world around us. Instead of dysfunctional love songs or angry rap, why not speak about what's good in our lives, what's possible, what's going to make things better?

Poz is an eclectic blend of music from mainstream and independent artists that is inclusive and strives to express what we all share as human beings. It focuses on what we want, as opposed to what we don't want, and on what works. It is music to appreciate, and perhaps improve, one's life. It's constructive and affirming.

It may, as defined by the Positive Music Association (PMA -- www.PositiveMusicAssociation.com), be spiritual in a universal sense, but not religious. Poz often inspires and empowers people to feel good, to contribute, to bring out the best in themselves. It's not about denying conflict, negativity or problems, but seeing everything, and then deciding what you want to focus on.

From Christina Aguilera's "Beautiful" and Simon and Garfunkels' "Citizen of the Planet," to indie songs like "Waking Up," "If I Were Brave" and "Right This Moment," songs with positive messages are gaining popularity across the country.

Already millions of Americans listen to music that could be classified as positive -- New Thought, New Age, Inspiring, Motivational, Spiritual. Positive Music Radio (www.PositiveMusicRadio.com), run by Tom Averna, claims to have the largest collection of Poz music in the world, with more than 200 independent artists featured, with new musicians being added every week.

"This music is not telling people how to live," Averna says. "Its primary message is to encourage us to feel good about our lives and to be open to the greater potential in every one of us." From pop, rock, jazz and blues, to folk, spiritual, Irish and Latin, Averna's Internet radio station plays music from well-known artists like Sting and John Denver to independent musicians like Jana Stanfield, Karl Anthony and Faith Rivera.

Through the entertaining and enlightening medium of music, Poz is setting the example for how media can change our conversations and effect our lives in more positive ways. Perhaps America could become the United States again. One way is to start singing about what we all have in common and encouraging a national dialogue that is constructive and inclusive.

Scott Johnson is executive director of the Positive Music Association. To find out more about Poz music and Positive Music Radio, visit www.positivemusicassociation.com
Copyright © 2005 Scott Johnson. All rights reserved.

January 2005

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